Rams.
A documentary film by Gary Hustwit
Music by Brian Eno
Dieter Rams
Ten principles for good design
1
Good design is innovative
2
Good design makes a product useful
3
Good design is aesthetic
4
Good design makes a product understandable
5
Good design is unobtrusive
6
Good design is honest
7
Good design is long-lasting
8
Good design is thorough down to the last detail
9
Good design is environmentally-friendly
Dieter Rams
Ten principles for good design