AKQA announces the appointment of Naiad Angel as Client Partner in London. She will report to AKQA General Manager Ron Peterson and work across different client accounts.

Naiad has delivered digital transformation initiatives for clients across a broad range of industries, including automotive, retail, media, technology, and not-for-profit. She started her career as a designer, giving her a comprehensive understanding of the full creative process. With over 15 years industry experience, Naiad has since led numerous client service, creative and technical production teams, and developed cross-disciplinerary expertise in information architecture, and experience design.

Fascinated by emerging technologies, Naiad is currently studying for an MA in Digital Culture and Society at King’s College, London. There she is exploring behavioural change related to technology, and the potential benefits of AI to humanity. Originally from Australia, she has also spent time mentoring students in Sydney, teaching them about techniques used in the media industry.

Ron Peterson said: “We are thrilled to welcome Naiad to the team. Her multi-disciplinary experience, leadership, and entrepreneurial hunger to create ‘what’s next’ is of immense and rare value in delivering brand and business results for the clients we serve.”

On joining AKQA, Naiad said: “I’m excited to join the AKQA family and be part of a company that is leading the way in the industry. With my background so firmly planted in digital, I’m looking forward to working with a passionate, skilled and dynamic team to help our clients solve their business challenges.”