AKQA is delighted to announce it has been selected to partner with Gore, the company that created the category of modern performance apparel with GORE-TEX® fabrics.

This partnership and future campaigns will be led globally by the Berlin studio, leveraging market support from DC, Shanghai and Tokyo. Effective immediately, AKQA will focus on the culture of innovation at Gore, as well as the kinds of experiences that the GORE-TEX® brand enables for its consumers. AKQA will help Gore to develop new ways to collaborate with hundreds of apparel brand partners and retailers to sell finished garments, footwear and accessories to an expanding and evolving consumer audience.

AKQA General Manager James Scott said: “At AKQA, we hold the same values and beliefs that the GORE-TEX® brand proudly stands for, driven by a relentless pursuit of innovation and charged with rapid development. We look forward to being part of the GORE-TEX® story and to help continue to grow the reputation and strength of the brand worldwide.”

Coverage of this announcement has appeared in LBB and MediaPost.