AKQA has appointed Kirsten Haitz as Executive Analytics Director to lead the growing Analytics and Data Science practice out of AKQA’s San Francisco studio.

This expansion will help the Data team evolve the ability to deliver highly sophisticated solutions to complex and challenging client requirements. Kirsten will report to Michael Andrew, General Manager of Data Science.

Kirsten joins AKQA with over 20 years of analytics and strategy experience at top companies such as Walmart, Levi’s, Gap, PwC, and as an industry expert for Emissary, a Google-backed startup. Kirsten is also a board member of 4-Tell which is a Smart Commerce Platform that provides the intelligence, tools and automation to drive collaboration, merchandising efficiency, customer loyalty and profitability for merchants. She earned her degree in Economics from UC Davis, and has a Masters in Finance and Accounting from San José State University.

AKQA is making significant investments in its data science capabilities to serve the world’s best brands as they seek to measure, understand, and improve the experiences they deliver to their customers. Kirsten Haitz’s market-leading expertise will be a crucial asset to fulfil the promise of data to deliver world-class experiences and stellar business results.

Coverage for this announcement has run in LBB Online and Marketing Communication News.