The new Peet’s Coffee platform brings to life a 52-year mission to give discerning coffee drinkers their perfect brew. It also features a new design system by AKQA, wrapping the whole experience in a clean and modern visual environment that stays true to Peet’s Coffee heritage. The new taste profiler reimagines the traditional e-commerce journey – from a checkout funnel to a tailored storytelling experience.

In collaboration with AKQA, every aspect of Peet’s Coffee online experience has been redesigned as a unified system that invites visitors to explore further. The simple and dynamic content guide takes you through a personalised discovery process.

From roast, to region, to brewing style, visitors can pinpoint their tastes and get tailored recommendations to match. Once they’ve discovered their perfect blend, a seamless hand-off to checkout finishes the journey. Additionally, a subscription option allows loyalists to conveniently keep their favourite roasts coming.