Ageism: You’re over the hill
AKQA Associate Strategy Director Lauren Crichton has written for Adweek, explaining why it is time for advertisers to stop ignoring older consumers to focus on millennials and Gen Z.
As part of our commitment to inclusion across the full spectrum of diversity, and as an employer of choice, AKQA desires to be a leading creative and professional services firm for the attraction, promotion and retention of women and other under-represented groups. We recognise that a series of actions needs to be taken to advance equality and actively address any issues faced that may hinder development. Through a series of company-wide, industry and recruitment initiatives, we are ensuring a greater pipeline of female talent at all levels, while also hiring and promoting more women into senior positions. This work to actively highlight women role models and encourage our people to progress into leadership roles is ongoing, and includes the stories below.
AKQA Associate Strategy Director Lauren Crichton has written for Adweek, explaining why it is time for advertisers to stop ignoring older consumers to focus on millennials and Gen Z.
AKQA Art Director Natalie Vosloo and Creative Jacqui Sze joined the portfolio surgeries, offering advice to students on how to present their work and how to expand on their ideas to form campaigns.
AKQA General Manager of Melbourne Alisia Muscat was selected as a Juror for the 24th AMY Awards. With a distinguished heritage in Australia, the AMY Awards are looking for customer-focused, relevant and more prestigious work.
The University of the Arts London has awarded AKQA Creative Director Resh Sidhu the Honorary Doctor of Arts, in recognition of her outstanding contribution to the fields of design, arts, animation, film and technology. The Honorary Doctorate, together with the Honorary Fellowship is the highest honour conferred by the University.
Christine is a global marketing leader with over 15 years experience driving digital acceleration and business performance for agencies and brands around the world. She recently moved to San Francisco from Shanghai where she was leading numerous client service, strategy and digital teams.
AKQA Principal Experience Designer Maggie Chau spoke at Foundry Live, Australia’s most thriving creative speaker programme. Maggie walked students through “Data Driven Design” and explored interesting ways data is being used and collected, as well as the impact that it is making.
AKQA Group Creative Director Michelle Lassman spoke with TheNextGag to discuss Future Lions 2018, her thoughts on the winning ideas and co-hosting the annual seminar in Cannes.
AKQA UX Director Valentina Badini spoke at Forward Festival on “design pollution” over recent years, which she defined as: designs that lack purpose and meaning because it ignores the bigger picture and fails to correctly identify needs.
Felicia Leoncelli joined AKQA’s Melbourne studio for an inspiring AKQA Insight, sharing the story and learnings from her diverse career and achievements while raising a family with two children.
This week saw the launch of a new publication for the creative industries, The Future Strategy Club Magazine, which aims to shine a light on new ways of thinking and doing through the talented voices of its writers.
AKQA’s Head of Technology Jo Hickson has been interviewed by Women in Tech, discussing her career in technology to date and a lack of representation of women within the industry.
Entrepreneur Ruth Awogbade joined AKQA’s team and clients for an inspiring discussion on her work as founder and editor-in-chief of Magnify, the lifestyle platform designed to inspire women through faith, feminism and fashion.