At AKQA we are trusted to work on prestigious assignments for many of the world’s most respected companies, families and institutions. At the same time, we are fortunate to receive industry-leading endorsement for the quality of our work, innovation and thinking.

Our consistent track record of results achieved for clients have set our firm apart. While the clients we serve and the recognition we receive is a privilege and an honour, there is a responsibility on each of us to ensure our intentions and everyday actions are representative of our Purpose and Values.

Many of us joined AKQA inspired by the potential our values envision and the behaviours we uphold and respect. Our founding purpose and values guide our work and the philosophy of our firm.

Purpose

Create a better future.

Values

Innovation – we elevate the spirit with pioneering ideas, new possibilities and the imaginative application of art and science to improve people’s lives and make a positive lasting impact.

Service – we work with integrity, taking responsibility for the successful outcome of projects. Through mutual respect for colleagues and clients, we retain exceptional people and nurture long-term, trust-based relationships. We strive for better ways to work, ensuring value and velocity at every connection.

Quality – we conscientiously adhere to the highest professional standards and superior quality to create influential work that consistently surpasses audience, client and community expectations.

Thought – we believe in progress and the beneficial power of creating what's next. We apply the most rigorous thinking process to recommend and deliver optimal solutions. We are continuously listening, researching, learning, adapting and improving across all aspects of our organisation and the work we do.

Aspirations

Create a world-leading innovation agency that is a progressive, inclusive employer of choice where colleagues and clients recommend us to their friends and community.

Teamwork

AKQA is committed to helping our team develop into the best possible practitioners and provide an unparalleled foundation for their career. We help well-rounded professionals acquire leadership skills more quickly than at other organisations. Our employees benefit from the trusted long-term nature of our client relationships as well as the cultural alignment between the client and our organisation, creating an optimum environment to deliver the work without any compromises.

The primary motivation and goal at AKQA is product excellence. Although we are part of WPP, AKQA operates independently. Our team works as a single firm, without geographic division which means we can bring resources from across our network to provide solutions for our clients. Over 70% of our clients work with our team in multiple regions.

In addition to our own Future Lions initiative, we have formed partnerships with many of the world’s leading universities. We combine youth and energy with maturity and experience to develop a community that has a unique diversity of knowledge, exceptional competence and professional judgement.

Development

In addition to on-the-job training, AKQA offers a menu of training, AKQA Insight and WPP Professional Development. This comprehensive curriculum of formal training is designed to equip our team with the substantive creative, engineering, business acumen, communications, management and analytical skills required to have professionally rewarding careers. AKQA Insight online courses are taught by leaders in their fields including AKQA’s team and respected external experts.

To maintain the continuous focus on our core values, and provide a clear career path for our team, all our Managing Partners are promoted from within AKQA.

All AKQA employees and clients are invited to participate in the AKQA Insight and AKQA TECH.insight thought leadership programmes. These comprise of a series of informative, inspirational lectures and Q&A sessions with both established and emerging authors, artists, athletes, scientists, inventors, educators and entrepreneurs.

Diversity

Diversity is vital in our ability to provide meaningful careers for our team and effective solutions for our clients. We are committed to fostering a varied and inclusive work environment, aspiring to provide employees with the canvas, tools and confidence to ensure purpose-led careers. As part of our commitment to inclusion across the full spectrum of diversity AKQA desires to be a leading creative and professional services firm for the attraction, promotion and retention of women and under-represented groups. We recognise a series of actions needs to be taken to advance equality and actively address issues. Through a series of company-wide, industry and recruitment initiatives, we are making progress towards our diversity goals, continuing to learn and improve.

Sustainability

We believe everything an organisation does should be about taking responsibility to be respectful towards the community and environment. We consider community and pro-bono work to be an essential commitment. We encourage our team to devote their skills to a broad range of community activities, working with a myriad of charitable and not-for-profit organisations. AKQA is part of WPP’s Sustainability initiatives. WPP is ranked no. 49 in an annual round-up of the World’s Greenest Companies.

The future inspires us. We work to inspire.